Is Your Tree Thirsty? Campaign
This targeted campaign brings attention to the importance of conserving water and watering trees by providing tips for area residents about when and how much to water their trees.
Canopy’s campaign provides practical information about how to maintain healthy trees though its trainings, postcards, brochures, email updates and high-profile banners.
Outreach methods for the Is Your Tree Thirsty? Campaign:
- 20 ft banners strategically posted on Embarcadero Road, El Camino Real or University Avenue during hot summer months remind residents and passing motorists to water trees when they need it most and cite the website for watering and care instructions.
- Postcards are mailed to all Palo Alto residents at addresses with young street trees planted in the last 5 years in early and late summer (about 700 postcards). Postcards bring attention to the water needs of young trees and provide instructions about how to check soil moisture, water regularly and mulch to keep soil and roots from drying out.
- Brochures left at residences during the Young Tree Care Survey provide more detailed watering and care instructions about young trees.
- The Canopy website provides watering and care instructions specific to our area for all Bay Area residents and useful information to visitors from California and beyond.